GA4 Conversions & Setup
Outsource Your Google Analytics 4, GA-UA, Google Tag Manager Setup & Conversion Tracking
Who we are
Keith Appleby IS Your Google Analytics 4 Expert
Not an agency. More than a freelancer.
Ga4Expert.io is just me, Keith Appleby, Ph.D.
As a full-time employee, a Google Analytics expert can easily cost $80,000-$200,000 a year, plus 1.4X overhead.
On the other hand, an agency can cost upwards of $20,000 per month with services that you don’t need & a rotating cast of account managers and support personnel who may not even be familiar with your business.
Enter the solution: GA4Expert.io. My offering of a fractional “Google Analytics expert as a service”. Existing somewhere in between a part-time employee and a full-service agency. And, so much more than just another freelancer.
Ga4Expert.io was founded as a service offering with the intention of forming honest, genuine, profitable, & long-lasting business relationships. Get a meeting on the books today.
Years of Digital Marketing Experience
Ph.D. in Sociology
of successful campaigns
Ad spend managed per year
Core Values & Beliefs
Testimonials
Don't take my word for it. Hear from these satisfied clients.
Pricing
Big city agency experience. Small town level of care.
GA-UA Setup / Troubleshooting
Google Analytics - Universal AnalyticsGA4 Conversions / Setup
Google Analytics 4
Keith Appleby, Ph.D.
Founder
About me.
I earned my Ph.D. in Sociology at the University of Oregon in 2012. You can see my full C.V. on my personal site. My comprehensive exam area was in Quantitative Methodology (Statistics, Survey Research & Data Collection).
Sometimes people ask me, “Oh, you aren’t actually using your Ph.D.?” because I am not working in academia. The fact is: Doing digital marketing, e-commerce, web development & business analysis, I use those sociological skills and training all day long, every day. I think one thing that sets me apart from others is that when I do an audit of a Google Ads account, for example, I can just eyeball the numbers, do the math in my head, and see the patterns in the keywords and conversion rates right away. I can then immediately translate that data into actionable (and profitable) business intelligence. So, yes, I use my Ph.D.
I ran my own digital & e-commerce businesses from 2004 – 2018 with a variety of business models – grossing over $1 million in revenue in 2008 alone. During that time, I also hosted several popular trivia nights at local bars and pubs. I wrote a few bestselling trivia books under my pen/stage name, Dr. Seven Phoenix. You can check them out on Amazon if you want.
In 2018, I went to work for a small agency in Eugene, Oregon before moving on to working with larger agencies in Portland, Atlanta, San Diego, Washington D.C, and beyond.
In 2022, I started my own agency, Laurelhurst Digital, so that I could put all the skills that I have I learned running my own e-commerce businesses, during graduate school, and working at large agencies to use for others — I wanted others to enjoy some of the same success that I have had over the years.
In 2022, I also started GA4Expert.io as a specific service offering of Laurelhurst Digital to focus on the upcoming sunset of GA-UA on July 1, 2023.
